Hillrom unveils new corporate logo and brand identity incorporating Welch Allyn

Global medical technology company Hill-rom Holdings, Inc. have recently announced a global rebrand across their acquired companies as Hillrom™ with an updated brand promise of Advancing Connected Care™.

The company has seen constant growth over the last ten years, continuously acquiring medical technology leaders with innovative products. These include Aspen Surgical, Welch Allyn & Morata (amongst others). During their sustained growth they have continued to keep the names and logos of acquired businesses intact. However, with such a varying portfolio of acquisitions, they have decided it would be easier for customers to understand their full range of products/services by utilising a single name and logo.

To define this new, complete brand they have modernised the Hillrom logo. Depicting the ‘H’ and ‘R’ as ones and zeros (which define our digital world) visualising the companies strong input to connected devices and advanced analytics.

“With our rapid advancements in digital health and connected care, we are extending our physical healthcare environment solutions to the digital space,” said President and CEO John Groetelaars. “We are excited to launch our new brand, which reaffirms our identity and underscores our commitment to the continued transformation of our business.”

The new Hillrom brand brings together the company’s acquisitions and updated focus areas, which help caregivers to:

• Accelerate patient recovery
• Simplify clinical communication and collaboration
• Enable earlier diagnosis and treatment
• Optimize surgical efficiency and safety
• Shift care closer to home

What does this mean for us? 

Your favourite Welch Allyn products will still be available to purchase and the clinically relevant aspects of these products will remain intact. You may notice aesthetical changes such as the new logo and colours, which will be implemented on products and packaging over time. Any product updates will be focused on innovation and safety.